Building a new destination for a prestigious and iconic menswear fashion brand
Caruso is an italian fashion brand known for it’s high end menswear usually gracing the racks of high end stores in Paris & New York.
We were tasked with translating their rebrand into an online content destination and ecommerce store using Shopify.
The primary goal was to deliver a brand experience but also an easy to use system for the marketing team to update campaign imagery and content throughout the year.
We built a fully custom storefront that makes clever use of Shopify admin to allow drag and drop changing of brand content across multiple pages.
The use of video and image content is front and center across the lookbooks and collections. This allows the brand team to communicate the feeling beyond static images and product shots.